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Videos from Population Services International
PSI is a nonprofit organization that harnesses the vitality of the private sector to address the health problems of low-income and vulnerable populations in 70 developing countries. PSI deploys commercial marketing strategies to promote health products, services and healthy behavior that enable low-income and vulnerable people to lead healthier lives. Products and services are sold at subsidized prices rather than given away in order to enhance their perceived value, increasing the likelihood of use, and to motivate commercial sector involvement. PSI is now the leading nonprofit social marketing organization in the world. Visit psi.org to learn more about PSI.
Collection (1 min) Stream
Bracing public service ad about the dangers of injection drug use.
Dog (1 min) Stream
Humorous public service ad reminder to use condoms.
- Extreme (1 min) Stream
Dramatic public service ad makes the point that unprotected sex is as dangerous as running red lights, skiing without a helmet, etc.
Test (30 sec) Stream
Public service ad about how pregnant women should get tested to know their HIV status and avoid infecting their child at birth.
Condom Ad (30 sec) Stream
Witty advertisement for socially marketed condom brand.